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LUI FAZO calls himself the "Ace in the Hole" for influencers. Here's what that means and how creators can work with me. Tags: influencer, creator support, ace in the hole, mentorship, content creation In card games, an "ace in the hole" is the hidden card that changes the whole hand. That's the role I want to play for creators. Most influencers I meet have talent. What they're missing is usually one of three things: information (what actually works), connection (the right peo

Multi-level content creation is LUI FAZO's idea for helping influencers succeed across the multimedia industry. Here's how it works. Tags: multi-level content creation, influencers, content strategy, creator economy I use the phrase Multi-level Content Creation a lot, so let me explain it. Today's creators aren't just posting. They're building brands across video, audio, writing, live events, merchandise, community and more. Success in this industry means understanding all of

LUI FAZO announces a partnership with inflow.dev as Lead Brand Ambassador for the Americas, helping creators and influencers grow. Tags: inflow.dev, brand ambassador, influencer, partnership, creators Peace gods. I'm proud to announce my partnership with @inflow.dev as a Lead Brand Ambassador for the Americas. I'm a multi-faceted creator who spends his time developing innovative ways to help fuel influencers' dreams. You could say I'm the "Ace in the Hole." Here's what the pa

LUI FAZO on why a rapper and performer writes about love, and how music and writing share the same emotional roots. Tags: love, writing, music, author, relationships People sometimes ask why a rapper and dancer would write a book about love. To me, it's the same job. Every great song is about a feeling, and love, in all its forms, is the biggest feeling there is. It's the reason people write, perform, build and take risks. Love for family, love for a city, love for the craft

"Intimacy Rules: The Book on Love" by Rashi Bates is available on Kindle, in hardcover through Amazon, and as a digital download. Tags: Intimacy Rules, Rashi Bates, book on love, author, Kindle, Amazon Alongside music, I'm an author. My book, "Intimacy Rules: The Book on Love," is available on Kindle, as an Amazon hardcover, and as a digital download. The book comes from the same place as my name: Loving, Understanding, Imaginative. Love is the thread that runs through everyt

The second half of LUI FAZO stands for Faithful, Active, Zealous and Observer. Here's how these values drive the work. Tags: LUI FAZO meaning, discipline, values, creators If L.U.I. is my heart, F.A.Z.O. is my engine. Faithful. I try to be loyal to the people I work with, to my craft and to my word. Consistency builds trust, and trust is the foundation of every partnership. Active. Ideas are worth nothing until you move on them. Being active means doing the next thing, even w

The first half of LUI FAZO stands for Loving, Understanding and Imaginative. Here's what those three words mean in daily life. Tags: LUI FAZO meaning, values, creativity, love The first half of my name, L.U.I., is where my heart lives. Loving. Love is my starting point, not an afterthought. It shows up in how I collaborate, how I speak to people online and how I approach the work. If it doesn't come from care, I'd rather not put it out. Understanding. Everybody has a story yo

Why LUI FAZO opens with "Peace gods" and closes with "Safe journeys to all," and the values behind those words. Tags: peace, values, LUI FAZO, community, hip-hop culture If you've read anything I've written, you've probably noticed how I start and how I sign off. I open with "Peace gods." I close with "Peace be still. Safe journeys to all." Those aren't slogans. They're how I want people to feel when they meet my work. Peace gods is a greeting rooted in the belief that everyo

MCing, DJing, breaking and graffiti: the classic elements of hip-hop, and how LUI FAZO's work connects to them. Tags: hip-hop elements, MCing, breaking, hip-hop culture, LUI FAZO Hip-hop is often described through four classic elements: MCing (rapping), DJing, breaking (breakdancing) and graffiti. Many people add knowledge as a fifth, the idea that the culture is also about learning and sharing what you know. I've lived in a few of those worlds. MCing. Rapping is my main voic

LUI FAZO, Zulu Prince Rashi, on growing up in hip-hop family legacy and the influence of the Tidal Wave Dance Group. Tags: Zulu, hip-hop culture, Tidal Wave Dance Group, family, legacy Before the stage name, there was the family name and the family calling. I'm known in the culture as Zulu Prince Rashi, an original bloodline member of the Universal Zulu Nation, and the direct son of Zulu King Shocka of the Tidal Wave Dance Group. Coming up in that lineage, and starting to per

LUI FAZO explains how breakdancing and choreography influence rhythm, flow and songwriting. Tags: songwriting, flow, breakdancing, choreography, rhythm Rhythm is something you do, not just something you hear. That's the lesson dance keeps teaching me. Dance trains the ear in ways I still rely on: Counting in eights. Choreography lives in counts. That habit makes me pay attention to where a line lands in the bar, and where the pause sits. Accents and hits. A good dancer hits t

LUI FAZO on collaboration in music, art and content creation, and why working with other artists is central to hip-hop culture. Tags: collaboration, hip-hop, music, art, content creation Hip-hop has always been a team sport. The culture was built by crews, cyphers and communities sharing ideas. That's why collaboration is central to how I work. I've had the chance to collaborate in music, art and content creation with names including DDG, Fat Joe, Cal Boy, Lil Kemo The Bop Ki

LUI FAZO took the stage energy from Chicago to THE VIRGIL in Los Angeles on July 13, 2025. Here's why that date mattered. Tags: Los Angeles, THE VIRGIL, live performance, LUI FAZO On July 13, 2025, I brought my music to THE VIRGIL in Los Angeles, California. Playing outside your home city means something. It tells you the work can travel. A crowd that has never heard your name can still connect with the energy, the rhythm and the message. Chicago and Los Angeles have very dif

LUI FAZO's music is streaming on Spotify. Here's what streaming means for independent artists and how listeners can help. Tags: Spotify, Energy, independent artist, streaming, LUI FAZO You can find LUI FAZO streaming on Spotify, including my track "Energy." For an independent artist, streaming is both an opportunity and a marathon. Anyone in the world can hear your music with one tap, but you're also competing for attention with millions of songs. Here's what I've learned abo

Chicago's music scene shapes LUI FAZO's sound and drive. Here's what it means to make hip-hop in a city with this much history. Tags: Chicago music, Chicago hip-hop, LUI FAZO, independent artist Chicago is home. It's where my studio is and where a big part of my sound comes from. This city has a way of raising artists who have something to say. You learn early that people here can tell the difference between real and fake, and they'll let you know. That standard is a gift. It

"Motion Man" by LUI FAZO is out now on Apple Music, Spotify and YouTube. Here's where to listen and how to support the release. Tags: Motion Man, LUI FAZO, new music, Spotify, Apple Music, YouTube "Motion Man" is here, and I'm excited for you to hear it. You can stream it on Apple Music, Spotify and YouTube. https://music.apple.com/us/artist/lui-fazo/1549622712 https://open.spotify.com/artist/6kHQcmiYjdShe0q4WBMTsX?si=xSRQctm4R-ez1rFk17J4-A&utm_source=copy-link https://youtub

From age five, LUI FAZO has performed as a breakdancer, rapper and choreographer. Here's how performing young shaped my artistry. Tags: breakdancing, rapping, choreography, hip-hop, performer I started performing at five years old. Before I ever wrote a full verse, I was already learning what it feels like to have people watching and to give them something worth watching. Three skills came up together for me: breakdancing, rapping and choreography. They look different, but th

LUI FAZO is a Chicago artist, author and creator. Learn what the name stands for and the values behind everything I make. Tags: LUI FAZO, Chicago artist, hip-hop, about Peace gods, my name is Rashi, and the world knows me as LUI FAZO. The name isn't just a stage name. It's a mission statement, spelled out letter by letter. L is for Loving. U is for Understanding. I is for Imaginative. Those three letters are how I try to treat people and how I approach every idea. F is for Fa

Are you ready to immerse yourself in the vibrant music scene of Chicago? Look no further than the dynamic sounds of an outbreak artist who goes by the moniker LUI FAZO. Based in the bustling city of Chicago, LUI FAZO's innovative approach to music is surely making waves in the industry.

Find Lui Fazo Streaming on Spotify!